Q: How does the fastest-growing Ethernet provider build a social media program from scratch?
A: With a solid strategy and smart tactics to meet business goals.
Comcast and its Xfinity brand had a social media program but, the business services arm of the US cable giant had no official presence. Without in-house expertise and resources, the company asked us to help.
The goal was to position Comcast Business as a leader in data and voice technology. To build thought leadership, the team developed a program across the company’s social channels. Social channels included LinkedIn, Twitter, Facebook and Google+. LEWIS worked with Comcast Business to develop a series of organic and paid campaigns.