Hitachi Data Systems (HDS) wanted to stand out in a crowded market. It needed to forge its own identity as a dynamic company, distinct from its parent company. To promote its portfolio of solutions, we recommended research as the basis of the campaign.
LEWIS conducted research to support three key themes:
Research findings were launched at Hitachi’s Innovation Forum. We worked with the client to invite key regional media. Executives were fully briefed with the necessary content. Staff could then respond to any on-site media requests. We also coordinated with local PR teams on news distribution and press outreach.
The campaign opened doors for HDS and enabled it to engage with top decision-makers in key markets. It boosted the company’s position as an IT leader in noisy markets.