IMMERSIVE FITNESS™ is the latest in mind/body management and perfectly matched to today’s high-speed, high-pressure lifestyle.
Our Mission: Launch IMMERSIVE FITNESS™ at Pure Fitness’ flagship facility.
The goal was to communicate the essence of the new experience. Influencers were given custom-fitted exercise outfits from partners Reebok and Les Mills. They also sampled a range of healthy food from Pure Group’s nood food.