Most agencies view paid and organic search separately. At LEWIS we prefer an integrated approach to maximize your exposure as a result within all appropriate SERPs.
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Search (SEO) connects people to stories, consumers to brands, and businesses with needs to businesses with solutions. It’s created a generation of engaged consumers that have instant access to knowledge, products, and services. By doing SEO right, you put your brand at the top of search engines, claiming brand dominance in the category and establishing your brand as the authority in your industry. By not doing SEO, you empower your competition by putting them in the driver’s seat.
SEMNearly 90% of all web traffic starts with a search engine, which is why Paid Search advertising is critical in today’s crowded digital marketplace. With today’s connected consumer, you’re either there and leading the conversation or you’re being left behind. We launch highly effective paid search campaigns that create broad awareness within your targeted audience and convert searchers into customers. Using advanced technology, analytics, consumer targeting, and persistent refinement, we make every PPC dollar go further, helping brands win in the always on era of digital marketing.
LEADING-EDGE TOOLSOur tech stack includes Webmaster Tools, SEO Clarity, SiteCatalyst, SEMRush, DoubleClick, Magento and Marin. We leverage these powerful tools to glean a better understanding of your target audience’s behaviors and anticipate their search behaviors. Additionally, our SEMPO and Google certifications allow us to serve as a thought leaders throughout the life of your campaign as well as the community at large. We often speak at industry conferences and contribute to publications like Search Engine Watch and MediaPost.
Our media expertise spans all paid media channels including mobile, social, native, programmatic, print, out-of-home (OOH), retargeting, video, radio and search. With a focus on optimizing the return on your investment (ROI), our highly skilled media planning and buying team ensures that every dollar is spent as efficiently as possible, while achieving your business goals.
Combining our media expertise with the data-driven approach of our analytics team, impactful messaging from our creative team and our thoroughly vetted programmatic technology partners, we can easily identify who is most likely to convert, and where and when they are most effectively targeted.
Our team invests heavily in training to better serve you. Our certifications and accreditations include:
We are recognized in the industry for pioneering innovation and best practices. In fact, we are regularly published in: